About

Welcome to For The Coral

where passion for the ocean meets dedication to conservation. Founded by Benjamin Khachaturian, For The Coral is more than just a brand – it’s a movement committed to protecting and restoring coral reefs worldwide.

Our Story

For Benjamin Khachaturian, the ocean has always been a source of inspiration and wonder. As an avid underwater photographer, Benjamin spent years capturing the beauty of the underwater world, from vibrant coral reefs to majestic marine creatures. However, as he witnessed the decline of coral reefs due to human activities, he knew he had to take action.

Driven by his love for the ocean and a desire to make a difference, Benjamin founded For The Coral. What started as a photography project evolved into a mission-driven business dedicated to promoting reef-safe products and supporting coral restoration efforts.

Our Mission

At For The Coral, our mission is clear: to protect and restore coral reefs through the sale of high-quality, reef-safe products. We believe that everyone can play a role in preserving our oceans for future generations. By promoting reef-safe practices and supporting coral restoration initiatives, we strive to create a sustainable future for our planet.

Our Products

Our product range includes reef-safe sunscreen, stylish rash guards, and stunning underwater photography prints. Each product is carefully curated to ensure both quality and environmental responsibility. From protecting your skin to adorning your walls with the beauty of the ocean, our products are designed to make a positive impact.

Meet The Team

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Testimonials

John

I’ve been searching for reef-safe sunscreen that actually works, and I’m so glad I found For The Coral. Not only does their sunscreen protect my skin, but it also protects the environment. Win-win!

Anna

The underwater photography prints from For The Coral are absolutely stunning. They add the perfect touch of ocean vibes to my home, and I love knowing that my purchase supports coral restoration efforts.

John

I recently purchased a rash guard from For The Coral, and I couldn’t be happier. It’s stylish, comfortable, and best of all, I don’t have to worry about harming the coral reefs when I wear it. Highly recommend!

Contact Us

Have questions or want to get involved? We’d love to hear from you!