Mission

Mission Statement

To restore the world’s coral reefs through hands-on action, education, and everyday choices proving that anyone, anywhere, can help rebuild the ocean’s most vital ecosystems.

Our Purpose

Coral reefs are the lungs and life of our oceans supporting 25% of all marine species, feeding hundreds of millions of people, and protecting our coastlines. Yet in our lifetime, we’ve lost over half of them. For The Coral™ exists to change that story one coral, one diver, one choice at a time.

For The Coral™ actively participates and contributes to coral reef conservation efforts. One example of this is in Bali, Nusa Penida, Indonesia where For The Coral™ has partnered with Blue Corner Conservation and Blue Corner Nusa Penida to plant coral.

Pictured are For The Coral™ founder Benjamin Khachaturian and his girlfriend Annalie planting coral in April 2025.

Every purchase made on ForTheCoral.com supports our mission.

Our Approach

Replant & Restore

We partner with reef restoration initiatives to physically replant coral in degraded areas — using science-backed techniques like microfragmentation, coral gardening, and substrate stabilization.
Footage: Benjamin & Annalie planting coral frames in Indonesia, 2025.

Educate & Inspire

Through storytelling, workshops, and global collaboration, we help people understand how their everyday actions, from what they eat to what sunscreen they wear, can protect coral reefs.

Fund Conservation Through Creativity

Every product we sell helps fund coral planting, marine education, and local conservation economies.

Empower Local Communities

We support coastal communities on the front lines of climate change, helping them earn livelihoods through sustainable tourism and restoration work.

Lead By Example

We dive. We plant. We learn.

Our team (and everyone who takes The Pledge For The Coral™) leads by doing, turning concern into action, and passion into measurable change. Join the fight For The Coral™ by taking the pledge today.

A Message From For The Coral™ Founder, Benjamin Khachaturian

“When I planted my first coral frame in Indonesia, I realized this wasn’t just about reefs, it was about responsibility. Every coral planted is a small act of defiance against loss. And every person who joins is proof that change can start with one set of hands underwater.”

Join The Movement

Take The Pledge For The Coral™, follow our restoration updates, and see how your choices, from sunscreen to seafood, can rebuild reefs for future generations.